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Welcome to the Boardroom -

Hello and welcome to the Board room, Lotus Learning’s blog.

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Bishop Cottons Girls School

Dear Parents,

In today’s world, it is increasingly difficult to find native English speaking English Language Teachers.
To meet this challenge and compliment our already highly competent teaching of English, we are introducing the world famous Linguaphone English Learning System using native English speakers, so that our students get a truly global accent.
The teaching will be carried out in specially set up Language Lab on our premises. Our students will take these spoken English classes as a part of their regular curriculum.
As parents of our students, we are also encouraging any of you who are interested in enhancing your communication skills to make us of our Lab on a nominal payment.
We invite you to the inauguration of the Language Lab at 11.30 a.m. on 31st August 2004 when you can avail of more information on this subject.

Yours sincerely

Dr. Mrs. Stella Samuel

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Government of Rajasthan, Jaipur

School & Sanskrit Education Department

Dear Sir,

Quality inputs in education have become more relevant in view of globalization trends leading to empowerment of students and teaching community of the State. Keeping in view prevalent professional competitiveness, it is our endeavor to provide a qualitative edge to the capacity building of our Human Resources.

To ensure improvement in linguistic skills, our teachers are being provided specialized training of Spoken English. Seven Lingua Labs, one at each Divisional Head Quarter, have been set up in the first phase for imparting training to enhance the command of the teachers of government schools on communication and use of English. The key to mastery over any art, language or skill is practice. This is being made possible by the availability of these state-of-art, language labs in Ajmer, Bikaner, Bharatpur, Udaipur, Kota, Jaipur & Jodhpur. This practice shall enable us of global spoken English in the wider curriculum transaction in class-rooms. The Labs established under Sarva Shiksha Abhiyan by RCEE are installed with 115 Lingua Phones, through which the teacher is to be imparted training in vocabulary, conversation, situational role-plays, summarizing, comprehension etc.

I am sure Lingua Phone 21 will prove highly relevant for teachers of classes VI to XII through its four level programme with 1554 interactive activities, 16 hours of recorded material, 28 Units of study in 8 volumes. To give an overview of the contents and teaching learning strategy of the programme, this supplementary material will help teachers effectively obtain the desired outcomes.

In view of the importance of qualitative education. I hope our teachers will make this effort a success by deploying skills acquired through this training programme effectively in class room transactions.

C. K. Mathew
Principal Secretary to Government

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Bombay Veterinay College

(MAHARASHTRA ANIMAL & FISHERY SCIENCES UNIVERSITY)

PAREL, MUMBAI – 400 012

To
Lotus Learning Pvt. Ltd,
Bandra (W), Mumbai 400 050.

English is often called the unofficial language of the world community, which is undisputed since half of the world’s scientific journals are written in English, three quarters of the world’s mail is written in English and three fifths of the radio stations of the world beam their messages in the English language!

For academicians, developing command over spoken and written English would be an additional asset that will go a long way in improving communication skills.  Bombay Veterinary College had therefore taken a decision to establish an English Language Laboratory that could be used by students and staff.

On the basis of the feedback I have received after the 4 day Linguaphone training Program, conducted by Ms. Kirtida Joshi on use of Linguaphone to learn English, I can comment that my faculty and staff members have enthusiastically welcomed it and have shown a great deal of interest.  Not only have they improved their vocabulary, but a lot of other tips during the course have increased their confidence and approach.

I am sure my students, faculty and staff will greatly benefit from this.

Dean

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International Languages

Linguaphone has a range of 15 of the most popular International Languages, available in various combinations. The International languages are available in 3 different formats: Lingupahone 21, Audio Active and PDQ.

Here are the courses available in India.

Linguaphone 21: Master French and Spanish

The Linguaphone 21 range is available in French and Spanish. It is a highly structured and effective course to gain mastery over either language.

The benefits of the L21 series are :

  1. Learn to speak, read and write French or Spanish to approximately degree standard.
  2. Develop and perfect accent, listening to native language speakers.
  3. Progress quickly and easily with structured language exercises and activities and clear guidance.

L21 French and Spanish are in 3 levels. They consist of 6 Course Books, and 12 audio CDs . The Course Books and CDs will together work on increasing confidence and fluency in the four major language skills of reading, writing, listening and speaking.
The curriculum for L 21 had been researched and developed in conjunction with the Language Teaching Centre of the University of York, whose expertise in the field of language learning is unquestionable.
The Course Books contain a syllabus of 24 units of learning, with clear symbols, useful vocabulary at the end of each section, oral and written exercises to put knowledge to the test, and regular assessments to track progress.
The CDs allow learners to listen, understand, repeat and practice the language spoken by native speakers. The speakers represent a variety of accents, enabling learners to develop a sound understanding of the language, and authentic accents of their own.

The Audio Active Range : Gain command over German, Italian, Mandarin ,Spanish and Japanese

The Audio Active Range of programs are available in 10 hour and 6 hour formats and are designed to give learners a vocabulary of over 2000 words, and to increase their ability to read, speak and write with confidence and ease.

They are designed for absolute beginners and for people with a little knowledge of the language, and who need to increase their skills.

The structure of each Audio Active course* is as follows:

  1. The Textbook and Oral Exercises Book contain all the lessons and material that are featured in the recordings. These books are entirely in the language being studied, so that learners can reinforce listening and speaking while concentrating exclusively on the new language.
  2. The Handbook in the learner’s own language provides all the necessary language guidance, and explanations to make the most successful use of the course.
  3. The 10 or 6 Cassettes/CDs contain all the text, dialogues and exercises necessary for listening and understanding, for practice in speaking, and for training in conversational language. There is extra practice material to help learners become fluent in the language.
  4. The Written Exercises Book ensures understanding and gives further language practice.
  5. The Getting Started Cassette in the students’ language introduces the course and gives valuable tips.
  6. The Study Guide leaflet in English gives step by step guidance on using the course.

* The components may vary depending on the Course.

The PDQ Courses : First steps to speaking French, Italian, German, Spanish, Thai, Greek, Turkish, and Portugese.

PDQ is the perfect course for the person who wishes to take the first steps towards speaking a new language, or would like to learn all the language needed for basic communications.

The PDQ program consists of a full color course book containing 8 units of instruction, and four CDs. Its structure is similar to that of Linguaphone 21. At the end of the program, the learner will have acquired a spoken vocabulary of over 500 words, which is adequate to ensure survival skills in the language.

The Course Book contains a full color 64 page program guide. Packed full of color and illustrations, it helps give a feel of the country and sets the stage for language learning. The Course Book contains all the lessons in the audio recordings, and reinforces reading and writing skills as well.

In PDQ, native speakers take learners to their country, where they will learn all the essential language to get by:

  1. meeting people for the first time
  2. asking a question, ordering food and drink
  3. starting a conversation, getting to know someone
  4. talking about friends and family
  5. finding your way around and asking directions
  6. talking about your home and where you live
  7. hiring a car and sightseeing.

The PDQ syllabus is written in conjunction with language learning experts at the University of York. Learning with Linguaphone means that leaners will find themselves speaking with confidence and ease - Pretty Darn Quick.

International Language Laboratories

A number of schools and corporates have invested in the International Language programs in various combinations, and installed Labs in their organizations. They have reported excellent results. Due to the Self Study natures of Linguaphone Courses, they have been able to run the Labs without having teachers who are fluent in the languages being taught.

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Daily English Online

An Online subscription from Linguaphone

What is Daily English?

The program uses news media to teach and test English. News stories are drawn from the top international media like International Herald Tribune, BBC, Washington Post, Guardian and other such news outlets.
Daily English uses print (reading), radio (listening) and TV (sight and sound) media to deliver the English teaching. It is updated every day. Each news clip is a learning unit that builds the following language capabilities:

  1. Reading
  2. Vocabulary
  3. Comprehension
  4. Listening Skills
  5. Grammar
  6. Speaking Skills

Daily English also provides Online Testing with instant results and feedback.

The Structure of the Course

Each news clip has a learning goal for Grammar and Communications Skills. Instructions and learning strategies are suggested for each clip.  There are questions to be answered about the news clip, and the answers are also provided. The text of the clip is given, with key vocabulary explained. This is a very valuable feature to aid comprehension. There is an entire section devoted to the grammar of the news clip.

The testing is in the Activities section and comes in 2 forms:

  1. Objective Yes/No type questions
  2. Subjective Fill in the blank questions.

When you complete the test for the news clip, you can instantly get your percentage  score, with the correct answers provided where you have made a mistake. Feedback is instantaneous.
A Dictionary feature helps you find the meanings of words, along with their usage in a sentence.  A Search feature allows for the user to look through the archives for news regarding a particular subject. The news clips and grammar content are stored in an archive going back a few months.

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Contact Us

Lotus Learning Pvt Ltd

Lotus Learning Pvt Ltd.
516-B, Lotus House,
S.V. Road, Bandra (West).
Mumbai 400 050. India.

You can also send us an E-mail at: Lotusmk@vsnl.com or call us on the following numbers:

Tel:022-2640-0199
022-2643-5052
Fax: 022-2640-8539

We hope to hear from you soon!

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Lotus Opportunity

Global Spoken English is Big Business

The Channel Partner opportunity with Lotus-Linguaphone is the most exciting business offer in the area of education today. The demand for Global Spoken English is universal. Everyone in India knows the importance of good communications skills in getting jobs, and getting ahead.

The market for Spoken English has two important dimensions. The first is individuals who want to improve English through self study. Linguaphone programs are world renowned for the effectiveness in helping people gain command over a new language. In India, over 20,000 individuals have already invested in Linguaphone courses in order to gain command over English or some other international languages.

The second is educational institutions who want to give their students global Spoken English.

Just as there are Computer Labs for IT skills, there also need to be Language Labs for Communications Skills.

The Linguaphone Language Laboratory is the world’s best language training program that has been successfully implemented in India, to introduce Global English speaking skills to various groups of learners. Nearly 500 Labs have been installed all over India.

The Linguaphone Language Laboratory has been tested and proven with various groups ranging from students and teachers in schools, engineering colleges, polytechnics, B.Ed. colleges, MBA courses, teacher training programs, software engineers, BPO and Call centres, hotel industry staff, police training academies, and job seekers.

The Linguaphone Laboratory has also been adopted by the State Governments of Andhra Pradesh, Rajasthan and Maharashtra to introduce Global Spoken English into the educational system, both at the school and college level.

The potential is vast. In the next 5 to 7 years, every educational institution will have a Language Lab, just as they all have Computer Labs now.

Lotus Linguaphone is a financially rewarding business opportunity for our Channel Partners. There is a clear potential to make at least a Million Rupees every year, for individual partners and many multiples for corporate partners, who have an organization.

The Lotus Business Opportunity

We are looking for Channel Partners around the country to make presentations to individuals, schools, colleges, institutions, corporations, governments, and help install Linguaphone Self Study sets in homes, and Language Labs in institutions.

Here are the features of the basic business offer.

  1. There is no Franchise Fee, no upfront payment, and no ongoing licence fee.
  2. There are two levels of Channel Partner : earning at 22%, and earning at 30% based on the volume of business generated every quarter.
  3. There are attractive earnings opportunities both for personal sales, and for sales achieved by a team built up by the Channel Partner.
  4. Depending on the amount of time invested by the Partner, the earnings can vary from Rs 1.55 lakhs to over a Million Rupees a year.
  5. 5. Full details of the earnings, how to become a 30% Partner, and other financial information will be provided at the Business Opportunity Presentation.

Linguaphone Group, London

The Linguaphone Group, London is a 105 year old company, which specializes in language learning. It has operations in over 60 countries, has sold over 10 million sets and trained over 100 million people to master a new language.

Some of the famous people who have used Linguaphone over the years include Pandit Jawaharlal Nehru, President Abdul Kalam, Sir Richard Attenborough, President Mohammad Mahathir, and personalities from all walks of life.

Linguaphone offers the following programs:

  1. Linguaphone 21 Multimedia
  2. Linguaphone 21 with Eyespeak
  3. Linguaphone Language Lab.
  4. Linguaphone Children’s English
  5. Linguaphone International Languages
  6. Linguaphone Business English
  7. Linguaphone Daily English Online

Impact of Linguaphone in India

Nearly 500 universities, colleges and schools in India have established Linguaphone Language Laboratories, and have reported great success in training their students in Global English.

Linguaphone has also parterned with the following state governments to establish Spoken English programs for teachers and students.

  1. Maharashtra
  2. Andhra Pradesh
  3. Rajasthan

In addition, over 20,000 individuals have purchased Linguaphone programs and enhanced their communications skills in English, Business English, and a range of over 30 International languages.

Highlights Magazine : Today’s readers are tomorrow’s leaders

The Highlights Corporation in the USA was founded in 1946 by two respected educators, who saw the need for an outstanding children’s magazine that would both teach and impart vital human values to young people. Its monthly circulation is over 2.5 million copies, and the magazine is linked to an excellent web site Highlightskids.com.

Over the years, Highlights Magazine has become the most popular children’s magazine in the world, and it has gained great acceptance in India both with schools and parents.

A child who reads Highlights will have the opportunity to develop 85 essential skills in various aspects of learning.

Click here to see the Highlights Skills Chart.

Business Opportunity Presentation

The first step towards becoming a Channel Partner is to attend a Business Opportunity with the Company. Please call us to find out the details.

Training

  1. After the orientation, you will be invited to attend a Training Program.
  2. The fee for the Training is Rs 990.

During the training, each Channel Partner will be given a full set of CD presentations and other materials, that can be show to prospects.

Investing in One Kit

At the end of the training, we recommend that the Partners invest in one Set of Linguaphone 21, to use in their presentations. The total investment at the Partner prices will come to Rs 6252. Partners who invest in the Kit are able to make more effective presentations.

*Note: This investment is not mandatory and is recommended only to help Channel Partners make a more effective presentation.

The next step

I invite you to contact us at Lotus Learning by phone or email, so that we can plan your journey to an exciting and profitable future.

Our Address:

Mohan Krishnan
Managing Director
Lotus Learning Pvt. Ltd.
lotusmk@vsnl.com
022-2645-8510, 022-2640-0199, 022-2643-5052

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Business English Case Studies

The Case Studies

A summary of the 12 cases is given below:


Can-Am

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:
Sports goods
Improving market share
Canada, UK
Reading background information, Using charts and tables, presentating advantages & disadvantages

Caspani

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:
Fashion
Effective marketing
Italy, USA
Memo writing, giving short answers, ways of agreeing, letter of complaint

Farnell

Type of company:
Business focus:Principal countries/markets:
Key Language Aims:
Industrial/generators
Negotiating an exclusive distributorship
UK, South East Asia
Writing minutes of a meeting,checking references, Quoting prices

Ritter Elektron

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:
Information technology/electronicsBreaking into new markets
Germany, USA
Asking leading questions,making a presentation, negotiating changes to a contract

Samex

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:
Australian Oil Company
Appointing key staff
Australia – Brazil
Notes on an interview, job qualifications, international time differences.

Star – Line

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:
Nigerian Jewelry importer
Extending credit
Nigeria – France
Formalities in business letters, accounts and payment, abbreviations used in telexes.

Elliott-Industries

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:
British Electric motor manufacture
Granting exclusive distributorship
U.K
Formal ways of stating conditions, computer terminology. Uses of “make” and “do”

Orientair

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:
Hong Kong airline
Improving market position
Hong-Kong , Europe
Using flight timetables, summarizing meetings, introducing different points of view.

Body Care

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:
American cosmetic house
Franchising
U.S.A – Scandinavia
Using figures, letters refusing requests, common acronyms (PR, CEO, etc), contracts.

Hanson

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:
British boat building company
Sponsorship
Australia – U.K
Preparing minutes of a meeting, telephone expressions, terms used with sponsorship.

Menhar

Type of company:
Business focus:
Principal countries/markets:
Key Language Aims:
American hotel chain
Tendering / negotiations
People’s Republic of China – U.S.A
Conference planning, terms associated with overwork and pressure, profit and loss accounts.

Taiyo

Type of company:Business focus:
Principal countries/markets:
Key Language Aims:
Japanese printing machinery supplier.
take-over / management style
Japan – The Netherlands
Expressing currency figures, formal versus informal style, expressing intentions.

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